🎒WELCOME TO POKBON UNIVERSITY

How-to Guides & Playbooks

Step-by-step strategies for sourcing, branding, shipping, and scaling your import business in Ghana. Learn from proven playbooks.

0
Step-by-Step Guides
0
Resources Downloaded
0
Success Stories
search

Featured Playbooks

Our most popular step-by-step guides

Complete Guides Library

Browse all playbooks by category

search
Sourcing

Find Winning Products on 1688

Master keyword research, seasonal trends, and sample validation to discover profitable products

schedule 15 min read Beginner
View Guide arrow_forward
verified_user
Sourcing

Vet Suppliers Like a Pro

Complete checklist for verifying supplier credentials, MOQ negotiation, and avoiding scams

schedule 20 min read Beginner
handshake
Sourcing

Negotiate Better Prices

Proven scripts and tactics to get 10-30% better prices from Chinese suppliers

schedule 25 min read Intermediate
compare_arrows
Sourcing

Alibaba vs 1688: Which to Use

Side-by-side comparison, pricing differences, and when to use each platform

schedule 12 min read Beginner
label
Branding

Brand Your Products Affordably

Low-MOQ branding options: custom labels, packaging, and logo placement that boost value

schedule 18 min read Intermediate
inventory
Branding

Create Packaging That Sells

Design principles, material choices, and cost-effective packaging solutions

schedule 22 min read Intermediate
workspace_premium
Branding

Private Label Success Formula

Step-by-step guide to launching your own branded product line in Ghana

schedule 35 min read Advanced
local_shipping
Logistics

Ship by CBM: Complete Guide

Calculate CBM accurately, choose air vs sea freight, and reduce shipping costs by 40%

schedule 20 min read Beginner
gavel
Logistics

Navigate Ghana Customs Smoothly

Required documents, duty calculations, and avoiding clearance delays

schedule 28 min read Intermediate
inventory_2
Logistics

Manage Inventory Efficiently

Simple tracking methods to avoid stockouts and overstocking

schedule 15 min read Beginner
rocket_launch
Selling

Launch Products That Convert

Craft listings, pricing strategy, and launch promotions for maximum sales

schedule 25 min read Intermediate
payments
Selling

Price for Profit in Ghana

Psychology-backed pricing models, competitor analysis, and margin optimization

schedule 20 min read Intermediate
local_offer
Selling

Run Profitable Promotions

Coupon strategies, flash sales, and seasonal campaigns that drive sales

schedule 18 min read Beginner
support_agent
Selling

Customer Service Excellence

5-star support scripts, handling returns, and building loyal customers

schedule 16 min read Beginner
trending_up
Growth

Scale to 100K+ Monthly Sales

Systems, automation, and expansion strategies for serious growth

schedule 40 min read Advanced
dashboard
Growth

Build a Product Line

Expand strategically: complementary products, bundles, and SKU management

schedule 30 min read Intermediate
campaign
Growth

Marketing on a Budget

Instagram, Facebook ads, influencer collabs, and organic reach tactics

schedule 22 min read Beginner

How Our Guides Work

Follow these simple steps to master your import business

menu_book

1. Choose Your Guide

Browse by category or search for specific topics relevant to your business needs

task_alt

2. Follow Step-by-Step

Each guide includes actionable steps, templates, and real examples from Ghanaian sellers

download

3. Download Resources

Get checklists, calculators, and templates to implement immediately

trending_up

4. Apply & Grow

Put your learning into action and watch your business scale

Success Stories

Real results from Ghanaian sellers using our guides

file_download

Free Starter Pack

Get instant access to our essential toolkit:

  • check_circle Product Research Checklist
  • check_circle Supplier Vetting Template
  • check_circle CBM & Cost Calculator
  • check_circle Negotiation Scripts

Frequently Asked Questions

Everything you need to know about our guides

Yes! All our how-to guides are 100% free. We believe in empowering Ghanaian entrepreneurs with the knowledge to succeed. Some guides include optional paid templates or consultations, but the core content is always free.