How-to Guides & Playbooks
Step-by-step strategies for sourcing, branding, shipping, and scaling your import business in Ghana. Learn from proven playbooks.
Featured Playbooks
Our most popular step-by-step guides
Find Winning Products on 1688
Master keyword research, seasonal trends, and sample validation to discover profitable products
Read Guide arrow_forwardVet Suppliers Like a Pro
Complete checklist for verifying supplier credentials, MOQ negotiation, and avoiding scams
Brand Your Products Affordably
Low-MOQ branding options: custom labels, packaging, and logo placement that boost value
Ship by CBM: Complete Guide
Calculate CBM accurately, choose air vs sea freight, and reduce shipping costs by 40%
Complete Guides Library
Browse all playbooks by category
Find Winning Products on 1688
Master keyword research, seasonal trends, and sample validation to discover profitable products
View Guide arrow_forwardVet Suppliers Like a Pro
Complete checklist for verifying supplier credentials, MOQ negotiation, and avoiding scams
Negotiate Better Prices
Proven scripts and tactics to get 10-30% better prices from Chinese suppliers
Alibaba vs 1688: Which to Use
Side-by-side comparison, pricing differences, and when to use each platform
Brand Your Products Affordably
Low-MOQ branding options: custom labels, packaging, and logo placement that boost value
Create Packaging That Sells
Design principles, material choices, and cost-effective packaging solutions
Private Label Success Formula
Step-by-step guide to launching your own branded product line in Ghana
Ship by CBM: Complete Guide
Calculate CBM accurately, choose air vs sea freight, and reduce shipping costs by 40%
Navigate Ghana Customs Smoothly
Required documents, duty calculations, and avoiding clearance delays
Manage Inventory Efficiently
Simple tracking methods to avoid stockouts and overstocking
Launch Products That Convert
Craft listings, pricing strategy, and launch promotions for maximum sales
Price for Profit in Ghana
Psychology-backed pricing models, competitor analysis, and margin optimization
Run Profitable Promotions
Coupon strategies, flash sales, and seasonal campaigns that drive sales
Customer Service Excellence
5-star support scripts, handling returns, and building loyal customers
Scale to 100K+ Monthly Sales
Systems, automation, and expansion strategies for serious growth
Build a Product Line
Expand strategically: complementary products, bundles, and SKU management
Marketing on a Budget
Instagram, Facebook ads, influencer collabs, and organic reach tactics
How Our Guides Work
Follow these simple steps to master your import business
1. Choose Your Guide
Browse by category or search for specific topics relevant to your business needs
2. Follow Step-by-Step
Each guide includes actionable steps, templates, and real examples from Ghanaian sellers
3. Download Resources
Get checklists, calculators, and templates to implement immediately
4. Apply & Grow
Put your learning into action and watch your business scale
Success Stories
Real results from Ghanaian sellers using our guides
"The sourcing guide saved me over GH₵5,000 on my first shipment. I learned how to negotiate properly and vet suppliers. Now I source confidently from 1688."
"POKBON guides taught me branding basics without spending a fortune. My customers now recognize my packaging and I can charge premium prices."
"I was terrified of customs clearance. The logistics guide broke everything down step-by-step. No more delays or surprise fees!"
"The CBM calculator alone paid for itself. I now optimize every shipment and my shipping costs dropped dramatically."
"Following the launch playbook, my first product sold out in 2 weeks. The pricing and promotion strategies actually work in Ghana!"
"I went from ordering samples to running a full product line. These guides gave me confidence to scale beyond what I thought possible."
Free Starter Pack
Get instant access to our essential toolkit:
- check_circle Product Research Checklist
- check_circle Supplier Vetting Template
- check_circle CBM & Cost Calculator
- check_circle Negotiation Scripts
Frequently Asked Questions
Everything you need to know about our guides
Yes! All our how-to guides are 100% free. We believe in empowering Ghanaian entrepreneurs with the knowledge to succeed. Some guides include optional paid templates or consultations, but the core content is always free.

